His academic career began in 2006, following a public contest at the University of Algarve - School of Education, in the course of Design, as Assistant to the 1st Triennium of the Group of Visual and Technological Education, full time. In the year 2008/9, he was granted a service license by the University of Algarve to develop his research - PhD in Design that concluded in the year 2011. In 2010 he was the assistant of the 2nd Triennium of the Department of Communication, Arts and Design - University of Algarve - ESEC.
Currently is fis is a graphic designer, researcher and full professor in the Department of Arts, Communication and Design at the University of Algarve – Scientific Area of Design.
He is the Director of the CTeSP programme in Video Game Design, Director of the Bachelor’s Degree in Communication Design, and a member of the course committee of the Master’s Degree in Communication Design for Tourism and Culture. He is a full member of the Scientific and Technical Council, a member of the General Council of the University of Algarve, and was the Director of the School of Education and Communication of the University of Algarve between 2019 and 2024.
Throughout his academic career, he has also collaborated with other Organic Units of the University of Algarve, teaching UC's degree and master's degree, namely in the Faculty of Economics and the Superior School of Hotel Management and Tourism of the University of Algarve.
He was also responsible of others positions and missions during his academic career as:
- Mobility Coordinator at UAlg-ESEC,
- Coordinator of the Entrepreneurship Group at the University of Algarve (GTE) - Order RT.032 / 2014 till 2015;
- Member of the Task Force for the Marketing and Communication at the University of the Algarve - Order RT.030 / 2014.
- Coordinator of the entire redesign of the Visual Identity of the University of Algarve through the Rector's Order 037/2011.
- Member of UAlg team - Title of the lecture: The Power of Brands in Contemporary Society.